The ‘account’ is open

So there! We’ve got to mark this historic day on the calendar- 26^th Feb, 2011. The day all those interesting, imaginative, drab, pointless, serious, hilarious, (well…), all sorts of discussions and brainstorming sessions finally paid off. Ok, we got just a bit carried away- not by frayed nerves but excitement.

Before we begin, a word on the choice of the blog name. It was after much deliberation that we hit upon this one. We tried playing around with the words ‘Ad’ and ‘PR’, making portmanteaus around the two and ultimately finalized on PROFAD. The word has PR (Public Relations) and AD (Advertising) in it and also one of the most important things the two disciplines closely follow- Fads.   

Anyway, in the days to come, we shall bring to you all things we have learned and more importantly, learned to unlearn. There will be ad reviews, our own creative showcase, our views on some ad campaigns; news on PR activities in India and around the world, the latest trends in PR & Advertising and occasionally, some of us will use this space for random ramblings. But even those ramblings will have something to do with the theme of this blog.

So, as we already mentioned, the account is open, and we will soon have our works pitching for your attention and feedback. We hope you will enjoy reading our blog and be generous with appreciation and constructive criticism.

Cheers!